A BIG SHOUT-OUT TO SHAREHOLDERS
If you want to embarrass a board of directors (hem hem, change the world for the better), and let’s face it, who doesn’t? try going to a shareholders meeting and asking about the company plans for the burgeoning over 50’s audience.
I’d start with the CMO and ask what marketing is doing to create products, services and messages for this wealthy, time rich cohort. Follow up with HR to hear about frameworks for diversity in the workplace and where age fits in. Winkle out the corporate social responsibility brief to considered how positive employment policies are impacting brand reputation (and attracting the best new talent).
Finally, I recommend quizzing the CFO on how they feel about missed revue, neglected marketing opportunities, the potential for a healthier and less stressful workplace (think few sick leave days), the cost of all that talent and experience walking out the door and the failure to attract the brightest of the new generation who prefer to think they are working with organisations that ‘get it’.
If the C-team is looking at you blankly, it might then be worth asking your fellow shareholders how they feel about investing in company which fails to capitalise on one of the biggest opportunities of the day.
Recent Comments