EXPERIENCE AND CREATIVITY Two of the most enduring (and frankly annoying) myths is that a) creativity is the provenance of youth and b) experience equates to inflexibility. There is a growing body of evidence to suggest that creativity is age agnostic and occurs at...
A BIG SHOUT-OUT TO SHAREHOLDERS If you want to embarrass a board of directors (hem hem, change the world for the better), and let’s face it, who doesn’t? try going to a shareholders meeting and asking about the company plans for the burgeoning over 50’s audience. I’d...
WHAT IF I TOLD YOU… That there is a group of consumers …. Growing rapidly in number Wealthier than average With more disposable income than ever With more time for discretionary activity Happier than the average population Focused on having a good time Actively...
NORMAL THINKING = AVERAGE MARKETING It is normal to seek insight in familiar places through ‘well tried’ means. The invariable result is tiny increments over what we already knew – the fanboys are already drinking the Kool-Aid. This is how orthodoxy is created and...
KEEP ON KEEPING ON – It’s tempting to regard the process of ageing as an inevitable winding down until we reach a (literal) dead stop. Whilst no one would deny that all good things come to an end, it may be that there is something of the self-fulfilling...
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