WHAT IF I TOLD YOU…
That there is a group of consumers ….
- Growing rapidly in number
- Wealthier than average
- With more disposable income than ever
- With more time for discretionary activity
- Happier than the average population
- Focused on having a good time
- Actively interested in learning new things
- Intellectually sharper than average
- With honed social skills
- Integrated with multiple social networks
- Strong on word of mouth communication
- Enjoying sex more than ever
- Less stressed than average
- With greater self-control
- Having better quality personal relationships
- More engaged with their occupations and leisure pursuits
- Highly brand loyal
- And digitally savvy
….would it tickle your marketing buds?
‘Nuff said!
PS The answer, if you haven’t guessed, is the over 55’s
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